Melbourne unveils world-first remote control tourist

Tourism Victoria today launched a world-first tourism initiative – the Melbourne Remote Control Tourist – an innovative concept allowing would-be visitors to explore and experience Melbourne virtually by directing real people on adventures in and around the city, all captured and streamed online in real time.

For five days from October 9 to13, the two Remote Control Tourists will become the ears, eyes and even taste buds of everyday people, offering an engaging first-person perspective of the ever-evolving and surprising city of Melbourne.

The two Melbourne Remote Control Tourists will be fully connected to the world via helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology. The activities and adventures of the Melbourne Remote Control Tourists will be suggested by the public at using twitter or Facebook.

Along with some of Melbourne’s most recognizable landmarks, such as Federation Square and the arts precinct; the laneways and historic arcades; the Melbourne Cricket Ground and sporting precinct; and Southbank and the Yarra River – the Melbourne Remote Control Tourists are ready on bike or on foot to venture off the beaten path in search of new discoveries and interesting people and places, providing fresh inspiration for would-be visitors to the city.

From indulging at the latest restaurants, hotels, cafes and bars, exploring the hidden laneways, rooftops and basements, undertaking fashion and shopping missions, or taking in one of many sensory arts experiences – the public chosen adventures will showcase the depth of rich and varied experiences available in the city, providing plenty of holiday inspiration.

The campaign is the latest innovative stage of Tourism Victoria’s Play Melbourne television and multi-media campaign. The campaign has been running since 2011 and this next stage continues to highlight the playful and intriguing aspects of Melbourne and the Melbourne Remote Control Tourists’ ‘Go before you go’ message is aimed at sparking the innate human curiosity and sense of discovery.

Melbourne Remote Control Tourist will be live from October 9 to 13 between 12 pm and 8 pm (AEDT).


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